TAG Heuer Watch Strengthens Partnership with McLaren


TAG Heuer has extended its partnership with the Vodafone McLaren Mercedes Formula 1 team. As well as supplying the team's official timepiece, the Swiss watchmaker will now sponsor McLaren Automotive, the manufacturer of high performance sports cars, and has added Mexican driver Sergio Perez to its list of brand ambassadors.

"At TAG Heuer, we believe in lasting relationships that are built over time. This new agreement extending a partnership that has already lasted 28 years is proof of that," said Jean-Christophe Babin, TAG Heuer President and CEO. "A long adventure, with many successes along the way: 140 victories, 134 pole positions, 373 podiums, 6 car-maker titles, and above all 9 world champions – from Prost to Senna and from Hakkinen to Hamilton – who have proudly worn our colours and chronographs on tracks all over the world. Today we also celebrate common values - performance, precision, prestige and innovation – that have guided us since 1985 and that will continue to unite us."

The TAG Heuer logo will be visible on the rear spoiler of McLaren cars, on the drivers' suits and team apparel. The deal will also see TAG Heuer support McLaren's 'Young Driver Development Programme', a scheme that identifies and supports talented young drivers.

Ron Dennis, Executive Chairman of the McLaren Group, said: "I am delighted to be able to extend and broaden our longstanding relationship with TAG Heuer. We have shared a successful partnership lasting 28 years, during which time we have achieved world beating success on the track. Excitingly, our relationship will now extend to the road. McLaren Automotive has designed some of the world’s most exciting cars and we share with TAG Heuer an ethos of inspirational design, exemplary quality, high performance and attention to detail – making us natural partners. We are about to enter an exciting new phase in our relationship."