TW Steel Watch Sponsors Sahara Force India F1 Team

 

TW Steel has announced its new role as Official Timing Partner of the Sahara Force India Formula One Team.

A special TW Steel watch will be created to celebrate the long term deal, and the brand's logo will feature prominently on all of the team's cars, drop-down timing monitors, and on the sleeves of the drivers' race suits.

"The partnership with TW Steel is the perfect way to begin the 2013 season and we are delighted to welcome them to the Sahara Force India family," said Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India. "With the global reach of Formula One, our unique positioning in the Indian market place and our shared ambition for success on the track, I am sure that the relationship will bring big rewards for both TW Steel and Sahara Force India."

Jordy Cobelens, TW Steel CEO, said. "I’m naturally very excited to be partnering with Sahara Force India. We know the merits of being involved with a team competing in Formula One and the brand awareness that brings. Our new partnership represents a relationship where both parties are keen to bring success to each other."