Georg Jensen Releases Innovative Watch App
Monday - 16 July 2012
Georg Jensen has created an app dedicated to its watch collection, including a virtual 'try it on' feature.
The free application is available through the iTunes store, and was designed to "take you on a journey into the fascinating world of Georg Jensen Swiss Made watches". The app includes an introduction to the brand, a complete overview of the Georg Jensen watch collections, along with information about the designer behind each timepiece. The app also allows users to virtually 'try on' the watches using a photograph of their own wrist.
Incorporating high quality photographs, 3D animation and a movie presentation, the brand believes the app brings to life its three key values: "unique quality, outstanding craftsmanship and Danish design."