A celebrity-signed Raymond Weil watch has sold in an auction to raise money for the VH1 Save the Music Foundation.
The Raymond Weil Freelancer Crazy watch was presented in a box autographed by attendees of the 2012 ELLE Women in Music Awards, an event which was co-sponsored by the luxury watch brand.
Pop stars Jessie J, Ellie Goulding, Nicole Scherzinger, Oh Land, Willa Ford, Diane Warren and Laura Pergolizzi all shared their signatures at the event. The presentation box also features autographs from Ashley Roberts and Melody Thornton of the Pussycat Dolls; Robbie Myers and Joe Zee (editor-in-chief and creative director of US ELLE magazine respectively) and actors Danielle Panabaker and Diego Boneta, along with a lipstick mark from Jessie J.
All proceeds from the sale of the watch will be donated to the VH1 Save the Music Foundation, a charity that supports music education in America.
"Music has always been at the heart of my family," says Elie Bernheim, Director of Raymond Weil and head of global marketing. "My grandfather, Mr. Raymond Weil, instilled music into the DNA of the brand when he created it back in 1976. After 35 years, we continue this passion by giving back to the community who has supported us throughout the years. VH1 Save The Music Foundation is an organisation that selflessly devotes its resources to ensuring music education continues with each generation, and we are proud to support such a great cause."
The ladies watch, part of the Raymond Weil Freelancer
collection, is set with a total of 78 diamonds and has a lime green dial and leather strap. The stainless steel case measures 38 mm and features sapphire crystal glass with anti-glare treatment on both sides. Movement is mechanical with automatic winding, with a visible balance wheel.
The auction was run online through the brand's Facebook page and official blog in partnership with Charity Bids, providers of the world’s most advanced auction platform built specifically for non-profit fundraising. "We are thrilled to join together with Raymond Weil to raise funds for such an important cause," said Israel Schachter, co-founder and CEO of Charity Bids. "VH1 Save the Music Foundation is dedicated to restoring instrumental music education programs in America's public schools, and raising awareness about the importance of music as part of each child's complete education and we are particularly proud to lend our support."
Raymond Weil has organised a number of other promotions and special events to support the foundation, including donating a portion of the sales from Maestro