Chanel and Rado’s corner of the ceramic watch market is now being threatened by a new innovation from Technomarine. Using new technology, the achingly trendy brand has launched the first range of coloured ceramic bracelets and cases in baby blue, baby pink, ocean blue, chocolate brown, red, white and black. A mixture of two metal powders is heated to extreme temperatures (1,500°C), as colour pigments are added. Then the blend is moulded under enormous pressure, resulting in a radiant material that is virtually scratchproof. Until now, the high-tech ceramic used in watchmaking was only available in white, black and silver because of the difficulty in achieving perfect colour hues during the heating process. Prices start at £1,075 for the plain bezel version. Pictured is the ocean-blue TechnoDiamond Chrono Ceramique set with 125 full-cut diamonds.