DKNY Watches Ad Campaign Review


DKNY has launched its Spring 2012 ad campaign, featuring Twilight star Ashley Greene.

The campaign was shot by photographers Inez van Lemsweerde and Vinoodh Matadin, and earned a coveted place on the huge billboards in New York's Times Square.

The ads show Ashley posing on a New York rooftop, high above the city. She wears a selection of outfits and accessories from the brand's Spring collection, including an elegant new watch design.

Ashley Greene's partnership with DKNY began in October shortly before the release of Breaking Dawn, the most recent film in the Twlight Saga. "I think its a huge compliment that they wanted me to be the face of DKNY," the actress said. "I've always been a fan of the brand, so I think it's a really organic fit for me."