Citizen Watches Advertising Campaign Revealed During The X Factor
Wednesday - 15 February 2012
Citizen Watches began its Christmas promotional campaign during The X Factor a prime time television slot.
The updated 30 second ad made its debut during The X Factor on Saturday November 19th. It will be shown by a number of terrestrial and satellite channels in the run up to Christmas including ITV1 ITV2 and Sky Sports.
The campaign features two of the brands new models: the Perpetual Chrono AT and the Regent Diamond.
Mark Robinson Citizen Watch UK Brand Director said: 'This is a really exciting time for the brand. In the five week run up to Christmas which is the busiest time of the year for retailers it is key that our adverts have such prime time coverage over the main networks.'