Bell & Ross Watches Art Piece Review

 

Luxury watch brand Bell & Ross has unveiled a new work of art, first previewed at Baselworld 2011 and promoted this week on Facebook.

The piece of art entitled Twelve O’Clock is introduced by Bell & Ross as a “philosophical, creative piece” and “an artistic interpretation of the passage of time”.

Just 12 of the artworks will be available and Bell & Ross says the target customers are mainly art-lovers but also of course watch enthusiasts.The exact cost hasn’t been revealed yet but the brand admits it will be “pricey”.

The artwork comprises 12  Bell & Ross watches made up of concentric discs with one watch for each of 12 hours. The numbers move to create abstract shapes.

You can watch a short film about the artwork here.