Bell & Ross Watches Art Piece Review
Wednesday - 15 February 2012
Luxury watch brand Bell & Ross has unveiled a new work of art, first previewed at Baselworld 2011 and promoted this week on Facebook.
The piece of art entitled Twelve O’Clock is introduced by Bell & Ross as a “philosophical, creative piece” and “an artistic interpretation of the passage of time”.
Just 12 of the artworks will be available and Bell & Ross says the target customers are mainly art-lovers but also of course watch enthusiasts.The exact cost hasn’t been revealed yet but the brand admits it will be “pricey”.
The piece of art entitled Twelve O’Clock is introduced by Bell & Ross as a “philosophical, creative piece” and “an artistic interpretation of the passage of time”.
Just 12 of the artworks will be available and Bell & Ross says the target customers are mainly art-lovers but also of course watch enthusiasts.The exact cost hasn’t been revealed yet but the brand admits it will be “pricey”.
The artwork comprises 12 Bell & Ross watches made up of concentric discs with one watch for each of 12 hours. The numbers move to create abstract shapes.
You can watch a short film about the artwork here.
