Baume & Mercier Watches SIHH 2011 Review

To mark the start of a new chapter in its 180-year history, Baume & Mercier invited near 1000 guests to a garden party on the beach to echo its new Brand universe: seaside living in the Hamptons. Monumental sand sculptures, the sound of waves, guests enjoying themselves on the wooden deck and then on the dance floor - You guessed it, the party was in Geneva.

75 tons of sand, 800 square meters of grass, and 7,000 hours of work were needed to create the atmosphere.
Monumental sand sculptures, the sound of waves, guests enjoying themselves on the wooden deck and then on the dance floor.

Baume & Mercier’s new ambassador Gwyneth Paltrow was among the many dignitaries attending the event.
“The motto of Baume & Mercier, ‘Life is about moments’, very much reflects my personal philosophy of life. That’s why I said yes/responded positively when the Brand proposed that I represent it”, she explained.