Armani Watches - They Do Sports Too
Wednesday - 15 February 2012
Who says that Armani’s watches work or function only in the “classic” sense? There’s more to the brand’s line-up than a series of reflective silver and black pieces with Roman numerals.
Let’s take a quick look at a rather unusual watch: the AR5334. It’s interesting because it diverges from what we might traditionally consider an Armani watch to represent. This square watch isn’t meant to be paired with a suit and tie. Rather, it’s intended for active use. The company claims that it blends “sport with fashion.” Beyond the square case, the watch’s display is also digital. At the top of the dial, two letters symbolise the day of the week; the date is directly below this, followed by the time. The final piece in this data “stack” is the seconds counter.
A striking feature is the blue electroplating around the edge of the dial. It helps to differentiate the border of the dial from the rest of the case--a case constructed of black stainless steel. The case is somewhat smaller than normal: 39mm. Yet it’s robust; not only is there a two-year warranty included, but the case is water resistant to ten atmospheres. A black polyurethane strap emblazoned with the words “EMPORIO ARMANI” rounds out the aesthetics.
The AR5334 represents a more expensive investment in an “active” watch than would be the case with other, department store brands. But this is a watch for the cosmopolitan male, an individual his twenties or thirties living in the city, participating in a well-paid profession. This probable demographic will pay a premium for a watch that stands out and a name that resonates. Armani spells “prestige,” and the AR5334 is a watch that catches eyes and turns heads. Chances are, no one else at your gym has one.
