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Ladies’ watches - Baselworld 2015 Review

by Angus Davies, 


I often cringe when reading several watch publications and note they repeatedly overlook female readers. Besides being offensive to women, quite simply, it is bad business to ignore such a huge number of potential watch buyers. Some watch brands are aware of the importance of this market segment and expend much energy producing watches to engage with a feminine audience. 


Baselworld 2015 provided a broad choice of models to sate the needs of many style conscious female watch fans and there were several ‘novelties’, watch jargon for new watches, which I feel justify comment. 


So here goes, join me on a journey as this heterosexual Lancastrian temporarily embraces his feminine side, dons his size 13 Manola Blahniks and removes his notebook from a well-loved Hermès Birkin bag. 



Rado Watch Couple - 27mm case 


Rado has earned an enviable reputation for its groundbreaking ceramic models. However, the Couple, launched earlier this year, is a delightfully elegant model that eschews the brand’s favoured material in favour of rose gold coloured PVD and stainless steel. 


The proportions of the case are exquisite, diminutively sized with a 27mm diameter and evincing a beguiling femininity that accentuates slender wrists. The watch head appears to stand away from the bracelet, joined by the golden hued central row of the 3-rows bracelet. Indeed, the dial and case appear to almost float, conferring a lightness to their appearance. 


This Rado is imbued with a high quotient of flair, courtesy of its mother of pearl dial and diamond hour markers. Nevertheless, the watch remains a highly practical ownership proposition, proving eminently legible and water resistant to 50 metres. 


Finally, the convenience of a quartz movement proves highly practical for the busy female professional and confers excellent accuracy.

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