Cara Delevingne Joins TAG Heuer Watches
Wednesday - 28 January 2015
22-year-old Delevingne is described by TAG Heuer as "the It Girl spokesperson for the online generation" and the brand celebrates both her sense of freedom and massive social media presence.
"Before Cara, top models stared out from magazine covers and walked down catwalks," the luxury Swiss brand explains. "By just being herself, she doesn’t just give us another pretty picture, but a whole, extraordinary, irreverent and gloriously gorgeous package. She is a true path-breaker, who, like TAG Heuer, pushes past conventions and limits with creativity and passion, and never cracks under pressure. She perfectly embodies the core values of the Swiss brand."
Delevingne was welcomed into the TAG Heuer family in Paris on the eve of Fashion Week. The fashion model caused a stir as she attended the event carrying a lion - her personal emblem that she has had tattooed on her index finger. The audience were reportedly "stunned into silence" by the stunt.
As an ambassador of TAG Heuer watches, Delevingne will wear the Formula One Steel and Black Ceramic Chronograph. Twelve Wesselton diamond indexes illuminate the hours, and a further 60 diamonds are found on the fixed steel and ceramic bezel.
"I am delighted to welcome Cara into the TAG Heuer family," said Jean-Claude Biver, CEO of TAG Heuer. "This is always a very solemn moment. The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there. Thank you for joining the team, Cara, and welcome aboard!"
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