Maurice Lacroix Watch Supports Movember
Wednesday - 12 November 2014
Men are encouraged to grow a moustache throughout the month of November to support the Movember Foundation, a charity that raises vital funds and awareness for prostate cancer, testicular cancer and men's mental health.
Maurice Lacroix began a partnership with Movember in 2013, creating fundraising teams across the globe with the aim to raise as much money as possible. 'Mo'rice Lacroix' teams have been set up for the UK, Switzerland, Germany, France, Spain, Australia, Norway and the USA, where men can document their moustache growth, raise funds and encourage other men to sign up. The UK team will be led by former athletics world champion Colin Jackson.
Stéphane Waser, Managing Director for Maurice Lacroix, said: "Initiatives such as Movember are exactly in line with the spirit and the vision of Maurice Lacroix. It’s all about being bold, committed and daring to stand out. We are extremely proud to support this amazing movement and contribute to a cause that concerns us all."
Three limited edition Maurice Lacroix watches have been designed to celebrate Movember 2014.
The timepieces are based on the Maurice Lacroix Pontos S Diver, with two of the designs limited to just 14 pieces each. The first model features an orange moustache on the dial and will be presented to the greatest fundraisers in each national 'Mo'rice Lacroix' fundraising team. The second model has a white moustache on the dial, and will be sold to benefit the Movember Foundation.
The third watch is an electric blue version of the Pontos S Diver, and a limited edition of just two pieces. One timepiece will be gifted to the Adam Garone, Movember CEO and Maurice Lacroix ambassador. The second will be presented to the 'International Man of Movember', one man chosen from the combined list of winners from all over the world to become the face of the campaign.