Bremont was Official UK Watch Supplier and Timekeeper for the Walking With The Wounded South Pole Allied Challenge, where three teams of wounded servicemen and women crossed 200km of Antarctic plateau to reach the South Pole.
The expedition was designed to "show the world the extraordinary courage and determination of the men and women who have been wounded while serving our countries".
Three teams successfully completed the Virgin Money South Pole Allied Challenge: Team Glenfiddich from the UK, Team Soldier On from the Commonwealth, and Team Noom Coach from the USA.
All three teams arrived at the South Pole on Friday 13th December 2013 at 12.48 GMT, with timing provided by Bremont. They had spent a gruelling 13 days on the ice, pulling over 70kg of equipment through the harsh conditions. With temperatures of -45°C and 100mph crosswinds, there was some difficulty along the way, prompting Expedition Director Edward Parker to remove the planned race element of the trek and ensure that all three teams could safely reach the South Pole together.
Each member of Team Glenfiddich wore a Bremont Supermarine S500 during the challenge. "The Bremont Supermarine was an excellent timekeeper [worn] outside the jackets in temperatures of -45°C", said Guy Disney, a member of Team Glenfiddich.
Bremont co-founder Giles English said: "Bremont have a history of working with interesting explorers and polar expeditions so this was the perfect project to reinforce our ongoing support for military charities."