Rado is the Official World Design Partner for the 2014 World Design Capital event in Cape Town.
Held every two years, the World Design Capital (WDC) is a project by the International Council of Societies of Industrial Design that recognises design accomplishments made by cities around the world. Cape Town was chosen from a shortlist of strong competitors for 2014, and WDC activities will take place throughout the entire year.
As World Design Partner, Rado will support the event and contribute to a lasting design legacy in Cape Town. The partnership is the latest in Rado's associations with the world of design, with previous initiatives including its Rado Star Prize for young designers.
"Rado is a brand well-known in design circles for our support of young talent, as well as for the distinctive design of our watches – many of which have won awards," said Rado CEO Matthias Breschan. "We are convinced that this new partnership with World Design Capital is important in promoting design as something accessible for everyone as well as underlining Rado’s dedication to design in all its many guises."