TAG Heuer Watch Partners with Rush Movie
Monday - 02 September 2013
Directed by two-time Academy Award Winner Ron Howard, 'Rush' depicts the golden age of Formula 1 racing. TAG Heuer partnered with the action-drama to ensure that even the smallest details were correct, loaning vintage watches and timing equipment to the production.
After agreeing a deal as Official Timekeeper of Ferrari in 1971, every Ferrari driver wore a Heuer chronograph with his name and blood group engraved on the case.
In 'Rush', Niki Lauda (played by Daniel Brühl) wears the iconic Heuer Silverstone, while James Hunt (Chris Hemsworth) wears a gold Heuer Carrera chronograph. Both are vintage pieces, and were returned to display cases at TAG Heuer's 360° Museum in La-Chaux-des-Fonds, Switzerland, after filming.
Throughout the movie, the Heuer colours and logo appear on the overalls of Niki Lauda, Clay Regazzoni (Pierfrancesco Favino) and the other members of the Scuderia Ferrari crew. The brand is also visible on the tracks - at Nürburgring, during the German Grand Prix, at Monza for the Italian GP, and at the Fuji Speedway in Japan - as timing equipment used during the 70s was loaned to the film's production by TAG Heuer.
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