TW Steel Yamaha Factory Racing Watch Review
Monday - 17 June 2013
The collection, to be revealed later this year, is inspired by the Yamaha YZR-M1 motorcycle. The watches will be worn by the Yamaha Factory Racing team at every MotoGP event.
"These dynamic timepieces will reflect TW Steel's stylish design features while infusing the very brand DNA of Yamaha Factory Racing into each model, ensuring a wide appeal to fans of the team, its riders and consumers appreciative of bold, oversized watches," the brand says.
TW Steel became an Official Sponsor of Yamaha Factory Racing at the end of May, ahead of the Italian Grand Prix at Mugello. The TW Steel logo is displayed on the team's pit garage, motorcycles and other equipment.
"Our association with Yamaha Factory Racing simply showcases once again TW Steel's ambition as a global brand," said Jordy Cobelens, TW Steel CEO and co-owner. "The platform the team offers us is immense, not only in terms of Yamaha's worldwide reach but also thanks to the following enjoyed by the team competing in MotoGP. Our TW Steel Yamaha Factory Racing collection will represent the very best from both brands and we look forward to launching these timepieces together shortly."
Lin Jarvis, Managing Director of Yamaha Factory Racing, said: "It gives us great pleasure to be able to welcome TW Steel to the world of Yamaha Factory Racing and the world of MotoGP. TW Steel is a young company and they share the same passion as our team in the way they go about producing their watches. Their products are renowned for striking designs, top quality materials, accuracy, reliability and a commitment to the world of sports."