Longines Watch Presents Ad Campaign Starring Simon Baker
Thursday - 22 November 2012
Golden Globe and Emmy nominated actor Simon Baker stars in a new advertising campaign for the Longines Master Collection.
Simon Baker joined Longines as an ambassador in June 2012, as the brand believes he personifies its core values and is the "perfect embodiment of the very essence of elegance."
The new campaign features Baker in a city apartment, wearing a three-piece suit and a Longines Master Collection Moon Phases watch. This is the second 'Elegance is an Attitude' campaign starring Baker, with the first shoot taking place at Chantilly Racecourse. The final part of the series is due to be revealed in a few months time.
The Longines Master Collection Moon Phases has a 40 mm stainless steel case, scratch-resistant sapphire crystal and a transparent case back. It is equipped with calibre L678 self-winding mechanical chronograph moon phase movement, and offers water resistance to 3 bar. There is a small seconds with 24 hours indicator at 9 o'clock, and the date is indicated by the half moon central hand. A moon phase display with 12 hours counter is placed at 6 o'clock, and a 30 minutes counter with day and month display is at 12 o'clock.
Simon Baker joined Longines as an ambassador in June 2012, as the brand believes he personifies its core values and is the "perfect embodiment of the very essence of elegance."
The new campaign features Baker in a city apartment, wearing a three-piece suit and a Longines Master Collection Moon Phases watch. This is the second 'Elegance is an Attitude' campaign starring Baker, with the first shoot taking place at Chantilly Racecourse. The final part of the series is due to be revealed in a few months time.
"Longines' motto 'Elegance is an Attitude' is a way of being," Baker says. "The way you carry yourself and the perception you give off. For me, elegance means being self-confident, being able to feel comfortable in all situations and always being true to yourself. Elegance involves staying curious, keeping one's self control and above all enjoying life!"
The Longines Master Collection Moon Phases has a 40 mm stainless steel case, scratch-resistant sapphire crystal and a transparent case back. It is equipped with calibre L678 self-winding mechanical chronograph moon phase movement, and offers water resistance to 3 bar. There is a small seconds with 24 hours indicator at 9 o'clock, and the date is indicated by the half moon central hand. A moon phase display with 12 hours counter is placed at 6 o'clock, and a 30 minutes counter with day and month display is at 12 o'clock.
Available now for £2,070 at Jura Watches.
