Tissot has been named as Official Timekeeper of the 17th Asian Games, taking place in 2014.
Dating back to 1951, the Asian Games is the Olympic Council of Asia's oldest and most prestigious event. The multi-sport competition is held every four years, bringing together athletes from 45 countries and territories across the continent.
The 2014 Games will take place in Incheon, Republic of Korea, from 19th September to 4th October, and will include 437 events in 36 disciplines.13,000 participants will compete in sports ranging from athletics and cycling, to traditional Asian sports such as sepaktakraw, wushu and kabaddi.
"We couldn't have chosen a better partner than Tissot to provide these various disciplines with the utmost precision timing," said Kim Young-Soo, president of the Incheon Asian Games Organising Committee. "Thanks to their experience, Tissot offers a tailored approach to every challenge, which is ideal for an event like the Asian Games."
Tissot was Official Timekeeper in three previous Asian Games: 1998, 2002 and 2006. Resuming its role in 2014, the Swiss watchmaker will provide accurate timing of the competition, data handling and ensure the smooth running of the event. A special edition Tissot watch will also be created to mark the occasion.
François Thiébaud, Tissot president, said: "The Asian Games reflect Tissot's spirit through the diversity and dynamism they project. Timekeeping requires extremely accurate measurement, testifying to our watches' precision. We strive to improve this essential element, which plays a pivotal role in the Games."