Casio Watch Opens Concept Store as Premium Sales Increase
Friday - 20 April 2012
Premium brands within the Casio portfolio, including G-Shock Premium, Baby-G Premium, Edifice and Pro-trek have all seen a rise in sales over the last six months. "We have invested heavily in corporate sponsorships and creative advertising campaigns across the Casio brand portfolio and have consequently seen a huge rise in sales for Casio's premium products," head of marketing Tim Gould told Retail Jeweller.
As only the second addition of its kind to the Mr G range, the limited edition timepiece will cost £2,500 and only one will be made available to purchase in the UK. The premium watch has a titanium case and strap, anti-reflective sapphire glass and gold circuit mount. Features include world time, 1/20th second stopwatch, daily alarm and water resistance to 200 metres.