B.R.M Watch Partners with Caterham F1 Team
Thursday - 22 March 2012
The partnership will see the B.R.M logo displayed on the team's cars from the opening race of the 2012 season, and will inspire the manufacture of three special timepieces to celebrate the deal. The limited edition B.R.M watches will be designed using the Caterham F1 Team's symbolic colours - green and yellow.
"Motorsport fans are going to be thrilled that two iconic names, Caterham F1 Team and B.R.M Chronographs, have become partners in the most prestigious motorsport category - Formula One," said Bernard Richards, founder of B.R.M. "We are looking forward to sharing our partnership with fans of the team and of all technological sports as our union develops."
Riad Asmat, Caterham Group CEO, also spoke of the partnership: "We are delighted to welcome B.R.M Chronographs into the Caterham F1 Team family and are very proud to be sporting such a prestigious logo on our car from the first race of the 2012 FIA Formula One World Championship. The B.R.M Chronographs logo finds its natural home at the highest echelon of world motorsport and to add such an iconic brand to our team's roster of partners reflects our continuing development, on and off track."
B.R.M's 'Racing Spirit' and passion for motorsports is made clear in its timepieces, taking inspiration from racing and using high-tech materials typically used in car construction. This Caterham F1 deal is the latest in a long line of racing sponsorships, including partnerships with Manu Collard (Le Mans Series Champion), Jean-Eric Vergne (British F3 Champion) and Peugeot Sport (2011 ILMC Title) in 2011.