Citizen Eco-Drive Watch Review
Wednesday - 22 February 2012
Citizen Eco-Drive has reported record sales in December and January.
The success follows an extensive marketing campaign, with its 30-second television advert shown 1,500 times.
Citizen UK Managing Director Alan Mace said: "We are delighted with these results. With so many new and exciting Eco-Drive models being launched, we are confident that the Citizen brand is well placed to further build on its strong leadership position in 2012."
It is reported that two million Citizen watches have been sold in the last 10 years, and with the brand's sponsorship of the ISU European Figure Skating Championships this month it is widely believed that sales will continue to flourish.