TAG Heuer Watch Announce Jessica Korda as New Ambassador
Wednesday - 15 July 2015
TAG Heuer excitedly announces a new brand ambassador to the family - golf extraordinaire Jessica Korda.
Appropriately choosing the 2015 U.S Open to unveil the alliance as the talented 22 year old competes in the golfing competition. TAG Heuer tactically pick sporting champion due to her infectious sense of humour and youthful approach to a traditional sport. The contemporary beauty has a playful and fun character that translates well via social media platforms, which for today’s brands is an important quality for a successful collaboration in all industries. Golfing and watch enthusiasts will benefit from her portrayal of herself on social networks opening the reach to a young, fresh audience. Jessica understands the power of social media and regularly takes selfies on the golf course. However, her golfing career and talent is unaffected as she is dedicated and fearless, which echoes the qualities of TAG Heuer’s #DontCrackUnderPressure campaign. She certainly doesn’t with her three wins on the global LPGA Tour and her promising future. The watch brand are sure that Jessica Korda’s spirt, passion and personality on the gold circuit will enhance TAG Heuer’s profile bringing a contemporary audience into the fold. With an exquisite TAG Heuer design secured to her wrist imagine in the influx of orders from her followers and fans!!!
Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Group Watch Division, states: "I am delighted that Jessica has chosen to become an ambassador for TAG Heuer. At the tender age of 22, she already has the spirit of a champion and a bold personality, which makes her stand out in the world of golf. She has talent in its purest form, a free spirit and a game-changing approach, which is just what TAG Heuer is looking for. Her passion for communication will bring new energy to the brand, enabling TAG Heuer to connect even more with young people.”
Jessica Korda said: “I feel so privileged to join the iconic TAG Heuer family as an ambassador. I have so much I want to achieve in my career and it’s exciting to chase those goals with the support of a partner like TAG Heuer whose values align with mine.”
Browse the TAG Heuer collection held at Jura Watches.