Limited Edition Michael Kors Watches Raise Funds For World Food Programme
Tuesday - 02 December 2014
In honour of World Food Day on October 16th, Michael Kors ran a month-long series of initiatives to support and promote WFP. As well as selling special edition Michael Kors watches to raise funds, the 'Watch Hunger Stop' campaign included giving away t-shirts and encouraging fans to post 'selfless selfies' wearing the tees; working with National Geographic on a film featuring Halle Berry on a field visit; launching a sweepstakes; and allowing customers to make donations. All of the money raised was donated to WFP's School Meals programme.
The new limited edition Michael Kors watches formed part of the 100 Series charity collection, with $25 from each watch sent directly to WFP. The timepiece features a rose gold case and a grey-blue dial and is based on the classic Michael Kors Runway design. The engraved case back features Michael Kors' signature and the words 'Watch Hunger Stop' and '1 Watch = 100 Meals'.
Academy Award winner Halle Berry has supported the Michael Kors 'Watch Hunger Stop' campaign since its launch in 2013.
"I’m delighted to continue working with Michael Kors and the UN World Food Programme in this effort to achieve a world without hunger," Berry said. "Since we first launched the 100 Series watch last spring, we’ve helped WFP deliver more than five million meals to children in need. I’m proud of what we’ve done together and eager to continue this effort to make a difference in the lives of people in need."
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