Maurice Lacroix has announced its new role as Official Watch Partner of FC Barcelona.
FC Barcelona is one of the most successful and most supported football clubs in the world, winning all of football's most prestigious trophies multiple times. The three-year partnership with Maurice Lacroix is based on the shared values of "style, substance, and a relentless passion for progress."
The partnership will see the launch of an "affordable fan's watch", designed as an entry-level opportunity to own a Swiss timepiece. Two mechanical timepieces will also be available: a "player's watch" and a "sophisticated executive model".
Maurice Lacroix branding will be visible around Camp Nou, through 230-metre LED advertising boards at the side of the pitch, the 4th referee's LCD screen, and large Maurice Lacroix clocks. The Swiss watchmaker will also have an exclusive presence in the VIP areas of the stadium.
"Maurice Lacroix is proud and very excited about this exceptional partnership," said Marc Gläser, Managing Director of Maurice Lacroix. "Our brands relentlessly strive for perfection and together we will form an impressive, striking and successful team."