History of Armani Exchange Watches

Born in the northern Italian town of Piacenza Giogoi Armani was raised with older brother Sergio and younger sister Rosanna by his mother Maria Raimondi and father Ugo Armani.

In 1983 the designer modified his agreement with GFT. They began to produce both the Mani line for the United States and his high-end ready-to-wear line, rechristened Borgonuovo 21, after the address of the company's headquarters.

During the late 1980s, despite Galeotti's death 1985, Armani continued to expand commercial horizons and licensing agreements.

He opened Armani Japan and introduced a line of eyeglasses 1988, socks 1987, a gift collection 1989, and a new "basic" men's and women's line for America known as A/X Armani Exchange 1991.

After the frenetic expansion of the 1990s (sportswear, watches, eyeglasses, cosmetics, home, and new accessories collections), 2000, the twenty-fifth anniversary of the brand, saw a flurry of investment activity, including stock sales and the acquisition of new manufacturing capacity intended to increase Armani's control over the quality and distribution of his products.

In the early 1980s the company signed an important agreement with L'Oréal to create perfumes and introduced the Armani Junior, Armani Jeans, and Emporio Armani lines, followed in 1982 by the introduction of Emporio Underwear, Swimwear, and Accessories. A new store was opened in Milan for the Emporio line, followed by the first Giorgio Armani boutique. Armani's concern for the end user culminated in the development of a more youthful product with the same level of stylistic quality as his high-end line, but at a more accessible price.

After the frenetic expansion of the 1990s (sportswear, Armani watches, eyeglasses, cosmetics, home, and new accessories collections.