Skip to content
01335 453 453 Phones Open: 8:30am - 6:00pm


Latest Posts

Official Retailers of IWC Schaffhausen Watches

C W Sellors Jura Watches is now an official retailer of IWC Schaffhausen watches. The Swiss watchmaker was founded in 1868 when American engineer and watchmaker Florentine Ariosto Jones brought his idea to life, fusing horologic expertise with his own craftsmanship skills from overseas. Since then, every instrument created by IWC Schaffhausen has underpinned values that are synonymous with value, performance and precision. Values that we here at CW Sellors resonate with as a luxury watch stockist.


Building on our premium watch brands often puts our specialist team to the test. Researching leading watch manufacturers out there and delving into their past to uncover their history-steeped stories and their journeys to ultimate success. IWC Schaffhausen is one of those manufacturers. If you'd like to talk to our team about our IWC watch collections and the interest free finance and free next day delivery available, get in touch on 01335 453453 or at


Why IWC watches?


IWC Schaffhausen is a company that epitomises authentic Swiss craftsmanship. The Maison works relentlessly and tirelessly to create each new innovative design, whether that be for its line of professional pilot’s watches, its rugged diver’s tool range or its collection of elegant dress watches. Drawing upon its expertise and a natural passion for authentic timekeeping, IWC Schaffhausen has come to be the unique and highly coveted wristwatch company that it is today. IWC watches also do well on the second-hand market, retaining their value, making them remarkably good investments for the future.


A sophisticated selection of materials is key to the success of every IWC watch. Whether the chosen metal is lightweight titanium, a stealthy black ceramic or the more traditional and corrosion-resistant stainless steel. A level of skill in achieving the perfect balance between aesthetics and functionality is paramount. We stock a huge selection of men’s IWC watches, from perpetual calendars, three-handed designs, moon phase displays, flyback chronographs and watches with an impressive 7-day power reserve. The company, over the last few years, has evolved from a brand that sources third party movements to an innovator and crafter of beautifully engineered in-house mechanical movements. Adding to its popularity, of course, many an IWC watch showcases the meticulous level of work involved in producing said movements through a transparent caseback, complete with elegant hand-finished decoration.


Where it all started…


IWC Schaffhausen’s background is an interesting one. Some of the company’s flagship pieces were inspired by a military Pilot’s Chronograph watch and an original pocket watch design. The Swiss watchmaking company, which was founded in 1868 by Florentine Ariosto Jones, captures the essence of manning military aircraft - navigating yachts, boats and other maritime equipment - and of course – mastering the art of simple timekeeping. The company never rests on its laurels, however, and is always looking to fine-tune its impeccable timekeeping tools to improve on, or at least evolve, off the back of successful models from its past. That said, the company never strays too far away from the traditional manufacturing methods it knows bests. Those tried and tested techniques that never fail. IWC Schaffhausen has developed a few firsts in its time. Take, for example, the Pellaton Winding system, which adopts its name from its innovator – Albert Pellaton and the ground-breaking concept of the anti-magnetic soft-iron inner case which engulfs the beating heart of an IWC Pilot’s watch with a protective shield.


Signature IWC hallmarks…


IWC watches are known for their silver-plated dials which grasp at angles of light to bestow a shimmering, luxurious surface each time the wrist moves. These specially crafted displays give a sense of depth and dimension to each timepiece. It is, however, the internal furnishings of each watch where technical know-how is built upon layers and layers of experience and knowledge. The Maison’s meticulously crafted in-house movements deliver unwavering precision. The midnight blue dials that are seen in the special edition “Le Petit Prince” watches have become a signature look, with these special iterations featuring in collections like the Big Pilot’s Watch and the iconic Portugieser. Smaller attention to detail is, of course, appreciated in finishings like the IWC engraved initials upon the surface of a strap buckle or the Cotes de Geneve decoration applied to the components of each movement.


A brief introduction to the core collections


At CW Sellors we pride ourselves in cherry-picking the very best timepieces from each watch manufacturer that we stock. Being an official retailer for a company like IWC Schaffhausen makes this process simple because each core collection forms the foundations to a compelling portfolio of watches for every situation. Every family is important to the history of the manufacturer in its own way.


The IWC Portugieser collection


Defined by their large case sizes, their Arabic indexes and their feuille-shaped hands, Portugieser watches echo a design from the 1930s based on a pocket watch. Their clean, easy-to-read dials make for remarkably practical dress watches, as well as perpetual calendars and tourbillons with retrograde displays.


The IWC Portofino collection


Capturing the laid-back lifestyle of the Mediterranean, Portofino watches are distinguishable for their timeless, elegant style with a design that has been around for over 30 years. Uncluttered dials with Roman numeral hour tracks provide both men and women with a practical, minimalist timekeeping instrument in either a hand-wound or automatic variation.


The IWC Pilot’s collection


Pilot’s watches from IWC Schaffhausen pay homage to the manufacturer’s heritage in creating accurate cockpit-inspired wristwatches for the aviation industry. Legible dials, easy-grip crowns and chronograph movements encased in soft-iron inner cases belong to this collection. The caseback of a Pilot’s watch is specially engraved with an aircraft, paying tribute to some of the most legendary flying machines throughout history.


The IWC Aquatimer collection


The IWC Aquatimer is where you’ll find a range of diving tools built with impressive water-resistant capabilities, legible inner rotating bezels and depth gauges. Whether it’s a chronograph diver’s watch you require or a simple three-handed model with the quarter-hour clearly marked out, compression stops and remaining dive time can be monitored effectively and safely with a watch from the IWC Aquatimer range.

<< Back to magazine