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Jura Watches Firm Favourites

Get an industry insight into the watches that Jura Watches staff get most excited by. Meet the team behind the screens, and more importantly, find out what makes them tick.


Working with watches every day, you might expect one to become ‘tired’ of seeing them, but in fact for all the team at Jura Watches it has the exact opposite effect. When you’re tuned into the brands and know of the incredible craftsmanship and technical elegance that is bestowed upon each timepiece, you can’t help but fall in love with the industry.


Many of our team had a passion for watches before joining Jura Watches, others developed it after they arrived. Either way, there is no mistaking the fact that every one of our team members possesses that very passion now. Always up to date with on-going brand training and being surrounded by luxury watches on a daily basis, the team have become experts in the field, ready to impart advice, help with enquiries and foremost help ensure all our customers find their dream timepiece.


Of course, while all those involved with Jura Watches share a single passion, individual tastes can vary somewhat, which only makes for a more interesting environment to work in. With that in mind, this year, we decided to let our staff do the talking, presenting some of their favourite watches from the world’s leading luxury watch brands. To make things more interesting – and in the interest of not publishing a novel length article – we have decided to restrict each staff member to just three timepieces each and to summarise why they have a passion for that watch in particular.


Allow us to introduce our very own seasoned watch experts, the folks behind the screens and phones, the team that goes above and beyond to provide a luxury level of customer service; we are pleased to give you the Jura Watches team.


Lewis Cooper -


As part of the sales management team, Lewis is one of the longest serving members at C W Sellors Jura Watches with extensive knowledge of all luxury watch collections found online and across our boutiques. Keeping at the forefront of new collections and launches, Lewis also regularly attends the main industry shows such as Baselworld and SIHH alongside brand specific events throughout the year.


Maurice Lacroix Aikon Auto - £1,490


“Speaking from personal experience since I wear this as my daily timepiece, the Aikon provides style, comfort and intricate watchmaking at an excellent price point. The timepiece features the ML115 automatic movement with a 38 hour power reserve which is handy for the days it’s not on my wrist. For me, most bracelet style watches feel ‘heavy’ and can easily get knocked when working it the office, however, with the bracelet on the Aikon, it wraps around the wrist seamlessly providing me comfort and ease of use.”


Grand Seiko Spring Drive Snowflake - £5,500


“One of my all-time favourite watches, the Grand Seiko Spring Drive SBGA011 ‘Snowflake’ has the most beautiful dial design and exquisite polishing throughout the case and bracelet. With its unique Spring Drive movement, it provides accuracy for an automatic watch like no other and is rated officially by Seiko to have an incredible one-second-per-day accuracy. The Japanese artisans are impressive with their attention to detail and each model is produced with passion, creating a luxury experience for the consumer from start to finish.”

Bremont Martin Baker MBII - £3,995


“With Bremont being a British manufacturer producing some of the best military inspired timepieces, there’s no question as to why their popularity continues to grow. The Martin Baker is an iconic model incorporating advanced anti-shock, hardened treatment and case design technology. Inspired by the Martin Baker ejection seat, the watches are tested using the same rigorous methods as the ejection seats themselves. They offer an attractive range of barrel colours, but my personal preference is the stunning orange variant.”


Robyn Carter -


With a strong passion for luxury watches and fine jewellery, Robyn started at the company last October, originally working alongside the jewellery sales and marketing team. Robyn has now become an essential part of the Jura sales and customer service team, ensuring the smooth operation of online orders whilst also working closely with all our brands.


Nomos Glashutte Zurich Weltziet - £4,500


“One of my all-time favourite pieces! I find the design of the dial really interesting as its such a unique way to display a world time indicator. I love how busy the face is which is something Nomos usually shy away from. It looks equally stunning from the back, thanks to an exhibition sapphire crystal case back which showcases the brand’s in-house movement. Although it’s one of Nomos’ more expensive pieces, I think this is a model that will stand the test of time.”


Longines La Grand Classique - £2,460


“The strap is what initially drew me to this watch; I love the deep blue colour and I feel this, when paired with the sunburst dial, is a match made in heaven. The diamond set bezel and diamond dot indicators give a bit of a contrast to the blue, making it an incredibly elegant piece. As well as looking the part, the watch has a delightfully comfortably fit. Without a doubt, the timepiece makes for a perfect dress watch but would equally be suitable for daily use.”


Raymond Weil Toccata - £1,595


“I adore this watch! It’s incredibly classy and it’s not often you find a design that would suit the wrist of someone no matter whether they were 18 or 80. The bi-colour case and bracelet matches up perfectly with the white mother of pearl face and diamond decorated bezel, and the 29mm case is a nice mid-size which makes it appropriate for any occasion.”


Steve Ashby -


While studying at university, Steve’s watch love affair began when he look a part-time job at a local jewellers. Now, combining his skill with his passion, Steve manages the online marketing activities for C W Sellors and Jura Watches, helping to create newsletters and ensuring the websites are kept up to date with all the latest releases.


Bell & Ross BR 05 - £3,990


“I fell in love with this watch the moment I placed it on my wrist. It takes flavours that are comparable with Audemars Royal Oak and Patek Phillipe Nautilus watches that cost several thousands more. Yet despite looking a little like some of the more expensive luxury sports watches, it still retains Bell & Ross’ own brand DNA. The piece is available on a rubber strap option, but the choice of an integrated bracelet is a first from the brand – and it does not disappoint.”


U-Boat Capsoil S S - £1,420


“As a fan of all things different, U-Boat watches have always captured by interest – but sadly my small wrists can’t quite pull off their renowned Classico watches. The U-Boat Capsoil watches however have a slightly smaller case and lack the large crown on the left side, making them a great fit for me. Yet, despite being a tad smaller, the watch is just as impressive and bold as any other U-Boat out there. Plus, it’s a watch with liquid under the dial. How can you turn that down?!”


Ball Watch Company Trainmaster Endeavor - £2,030


“There’s space in any watch collection for something a little more understated, and this watch is exactly that. Available on a steel bracelet or leather strap, the Trainmaster Endeavor Chronometer pays tribute to Captain James Cook. The watch takes inspiration from Cook’s own timepiece that accompanied him on expeditions around the world. Inscribed with the explorer’s signature and fitted with a custom case back, the watch is worthy of any luxury watch collection.”


Paige Miles -


Paige has been working with Jura Watches for two years, currently working as the company’s Sales and Customer Service Supervisor. Paige throws subtlety to the wind when it comes to choosing her watches, favouring those which dare to be seen on the wrist over sleekness and discretion. Her favourite watch brands are Bell & Ross, TAG Heuer and Ebel.


Bell & Ross Pink Diamond Eagle - £2,100


“Without a doubt, this is one of my favourite ladies watches from Bell & Ross and it had absolutely no difficulty catching my eye thanks to its pink sunray dial. On closer inspection, an array of diamonds can be seen in the pattern of the Jupiter’s Eagle constellation, showing some of the incredible attention to detail on the brand’s behalf. Another splash of pink is thrown in for good measure on a luxurious alligator leather strap. What more could a girl want?


TAG Heuer Carrera Steel Diamond - £3,350


“This TAG Heuer piece is the perfect combination of feminine and sporty! The mother of pearl dial and diamond bezel give the watch a sophisticated look, dazzling with colour as the light catches it from different angles. Pair that with TAG Heuer’s steel Carrera case and bracelet and suddenly the watch transforms into a stunning statement piece that looks great whether worn with a party dress or with casual daily wear.”


Ebel Mother of Pearl Diamond Wave - £1,595


“Another ‘perfect for every occasion’ watch! The two toned bezel and bracelet on this piece pairs steel and rose gold colours with a diamond set mother of pearl dial – and it doesn’t stop there! The watch takes great pleasure in showing off Ebel’s coveted ‘wave’ bracelet, a look which is unparalleled by any other brad. It is slightly smaller than my usual case size, but it still remains one of my favourite pieces. In this instance, less is definitely more!”


Louis Howson -


The youngest member of the team, Louis quickly fell in love with the watch industry after joining Jura Watches. Having already made several trips to Baselworld and managing the company’s Facebook and Instagram channels, Louis enjoys getting his hands on the latest luxury watch releases the moment they arrive.


TAG Heuer Carrera Calibre Heuer 01 Ceramic - £5,150


“The TAG Heuer Carrera Calibre Heuer 01 is one of TAG’s signature looks, merging versatility and luxury to create a truly stunning piece. The watch features the Heuer 01 in-house chronograph movement which arrives COSC certified and looks incredible through the skeletonised dial. Pair that with an all-black, fully ceramic case and sporty rubber strap and you’re on to something really special. There is no question as to why so many fans love this piece.”


Rado Hyperchrome Captain Cook - £1,780


“Rado have hit a home run with their Hyperchrome Captain Cook collection this year, creating a new re-edition of a classic piece, reborn with a new range of straps, dial colours and various limited edition pieces. The 42mm case is unbelievably comfortably on the wrist and their signature high-tech ceramic adds a touch of luxury finesse. I personally love the green dial on the leather strap but there’s no denying the stunning appeal that spans the entire Captain Cook range.”


Garmin Fenix 6 Pro Solar - £849


“Stepping away from the luxury watch market and into a more recently emerging trend – Garmin have really changed the game with their smartwatches and the latest Fenix 6 range has not gone unnoticed. The Pro Solar models are incredible featuring Solar charging capability, a never-before-seen feature in a Garmin watch! DLC coating on the case means the watches are incredibly resilient to wear, and from their fast rising popularity, its plain to see Garmin are here to stay.”


Josh Williams -


Josh started his career at C W Sellors Jura Watches in January of this year. Having always had a passion for fashion and the watch industry, Josh quickly warmed to the world of horology, taking particular interest in the luxury watch sector. Forming part of the sales team, Josh provides customers with advice and professional insight into a huge range of brands online.


Breitling Navitimer 1 B01 Chronograph 46 - £6,960


“I have always had a soft spot for the Navitimer range – it makes up for several of my all-time favourite pieces, but this watch in particular is one that my eyes keep wandering back to. I absolutely love the blue dial and the stainless steel bracelet combo, accented nicely by the additional sub-dials used for the chronograph. It has been a fan favourite for many years and its even better in the flesh. The accuracy that the watch offers is equally impressive thanks to a COSC certified movement.”


Longines Legend Diver - £2,100


“Another personal favourite of mine, the Longines Legend Diver pairs a black case, black dial and black Milanese rubber strap together for an overall look that had me sold immediately. The watch has a certain simplistic appeal, forgoing what one might consider to be a ‘modern look’ in lieu of a much more classic diver watch appearance. The watch offers the wearer a rotating inner bezel which is enough to appeal to any diver as well as a small date window at the 3 o’ clock position.”


Oris Save the Ocean Trilogy - £7,650


“Last, but by no means least, this trilogy box set from Oris is one of the top releases of 2019. I have looked at it in awe since it was first placed in our store, and if the watches themselves weren’t enough, I love the idea behind the pieces too. What Oris is doing to help tackle ocean preservation is truly admirable. All three watches are equally incredible to look at but what gets my attention is the addition of a limited edition chronograph which cannot be purchased as a standalone piece.”

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