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Introducing the new SevenFriday P2C/01 Watch

From Brazilian cocktails to steam locomotives, SevenFriday’s square-shaped watch with no lugs has proved itself a versatile and hugely popular style to sport on the wrist. But for this new SevenFriday P2C/01 watch, the brand echoes the features and textural finishes of a modern firearm with a new stainless steel model topped with a striking gunmetal PVD-coated finish.


SevenFriday watches are still very much considered a lifestyle. A way of life – not just a watch. They capture an element of whimsical fun, boldness, and daring nature. SevenFriday watch fans are not just your everyday collectors either, they are enthusiasts that share the brand’s love for industry-inspired pieces and like to take the odd leap of faith every now and again. Those who first invested in a watch from the Zurich-based brand born in 2012 were taking a risk. But the company soon shot to fame with its unique designs. Today, with an impressive 36,000 wristwatches sold each year, the brand is still managing to create new and engaging designs that catch the eye.



The appeal of a SevenFriday watch


The new SevenFriday P2C/01 is characterised by its mix of bronze and gunmetal tones. The watch reimagines a core style and takes inspiration from aesthetical cues taken from guns and the world of firearms. Appealing to gun owners and non-gun owners alike, the watch comes in an attractive new colourway without losing any of its distinct DNA. Since the brand tapped into a whole new stratosphere of watch owners with the release of the P-Series back in 2012, it has produced an array of eye-catching collections such as the M-Series, the S-Series, the T-Series, the V-Series and the Q-Series, not to mention the more recent W-Series and the Off-Series. SevenFriday’s entire catalogue is an amalgamation of innovative technology and unconventional designs. Promoting the concept “Live for every day”, the brand’s message is a strong one, drawing people into the manufacturer’s universe of multi-layered dials, Japanese timekeeping technology, avant-garde hands, overlapping indicating discs and exposed balance wheels. Every new design is a unique blend of texture, depth and visual appeal.


The new SevenFriday P2C/01 watch


Between 2016 and 2018, SevenFriday was busy rolling out an appealing feature to its watches. The NFC Chip came around the time of the M-Series, which used rotating metal discs in a window to tell the time. The feature serves as a guarantee of authenticity and allows an NFC-enabled smartphone to scan the chip to verify that it is genuine. In addition to this, the owner can also register the watch on the official SevenFriday website. Whilst the NFC chip contains unique secure data about each watch, the SevenFriday app reinforces a sense of wholeness between the watchmaker and its community.



The new SevenFriday P2C/01 watch is a lug-less case with a rounded-square shape that measures dimensions of 47.6mm by 47mm. The stainless steel case is a solid base for the smooth bezel, coated in a deep grey gunmetal PVD finish, along with concentric polished and sunburst segments, separated by a groove in black lacquer. The sides of the case are finished in a grainy matte black effect, evoking the common finishes seen in modern firearms.


The brand’s trademark ornate engraved spec sheet features on the back of the watch’s engraved stainless steel case, along with the embedded NFC chip for digital authentication. Textures and layers are what SevenFriday is all about, and so the movement is put on show through the dial side in an open-heart feature. The engine exposed through the weapon-themed watch is the Miyota 82S7 automatic movement.

A brass tone is used for the azurage outer minute ring on the watch’s dial, whilst the two-layer 5 o’clock small seconds sub-dial mirrors the colour and metallic sheen of pistol shell casings. The 12 o’clock, 4 o’clock, and 8 o’clock hour markers are tall and wedge-shaped and are thought to be inspired by modern luminous iron sights. That’s as far as the nods to the world of firearms go in this watch. The rest of the dial is dedicated to SevenFriday’s signature interplay of layers and textures that not only convey a sense of great depth throughout the design of the watch but also remain faithful to the brand’s preference for industrial-inspired aesthetics. A heavily sculpted gunmetal PVD-coated accent ring is accompanied by highlights in perlage, brushed steel, and metallic silver paint to finish its striking look.


The Miyota 82S7 automatic movement is the engine running at the heart of the SevenFriday P2C/01 watch. The Japanese movement propels at a rate of 21,600 vibrations per hour and produces an impressive power reserve of 42 hours. A 24-hour hand is displayed in a ring at 9 o’clock and the movement offers an accuracy of -20/+40 seconds per day. Matching its powerful, aggressive, and dark colourway - the watch is completed on a deep walnut brown layered leather strap intended to remind the wearer of the dark wooden grips of modern revolvers.



For more information on the new SevenFriday P2C/01 watch, you can visit the product page here or call our sales team here at Jura Watches on 01335 453453


Technical specifications of the SevenFriday P2C/01 watch

  • Case: Stainless steel - 47.6mm by 47mm – lug-less rounded-square shape – gunmetal grey PVD-coated bezel – stainless steel crown and caseback – embedded NFC chip and engraved spec sheet on caseback – 30-meter water resistance – anti-reflective sapphire crystal glass front
  • Bezel: Dual finished bezel – sunray-brushed and polished finishes - grooved line refilled with black Berlac lacquer
  • Dial: Open heart dial exposing the Miyota 82S7 automatic movement -sandblasted brass-tone azurage minutes ring - two-layer 5 o’clock small seconds sub-dial
  • Movement: Miyota 82S7 automatic movement – 42-hour power reserve – 21,600 v.p.h – accuracy of -20/+40 seconds per day
  • Strap: Deep walnut brown - layered leather – stainless steel buckle
  • Reference: P2C/01
  • Price: £1,003
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