Jenson Button Wins Belgian GP Qualifying Wearing TAG Heuer Watch


Jenson Button took pole position in Belgian Grand Prix qualifying wearing his TAG Heuer watch.
Button was dominant throughout the race on September 2nd 2012, finishing three separate laps within about a tenth of a second of each other. The overall qualifying results saw him finish 0.298 seconds faster than second place Kamui Kobayashi.
"It's so important to come back after the long break and have a good result. This is close to winning a grand prix for me," Button said. "I'm a massive team-player, and I fight for the team; I want us to win both world championships and, until I can't mathematically fight for the drivers' world championship, I won't give up on it. I think I showed that today."

TAG Heuer described Button's win as a "great victory" and said it "proved that TAG Heuer ambassadors would race for world championship titles until the end of the season." Lewis Hamilton, another ambassador of the brand, won the last Grand Prix before the summer break.

Jenson Button appeared on the podium wearing his TAG Heuer Carrera Calibre 1887, a modern interpretation of the 1964 Carrera designed by Jack Heuer. The Calibre 1887 has a polished steel case and a highly sophisticated in-house mechanical movement: the 39-jewel movement is made of 320 components and beats 28,800 times per hour. The watch has double anti-reflective treatment for better readability, and a scratch resistant sapphire crystal case back to show the calibre in action. It includes a date display at 6 o'clock, and a tachymeter scale.