Bremont Watch Wins People's Choice Award at Couture Show


Bremont is celebrating success in the US market after the brand was awarded the People's Choice Award in the Watch Category at the Couture 2012 Watch and Jewellery show.

Over 162 submissions were received for the award, with each judged on design, craftsmanship and saleability. Bremont was voted the winner by a panel of designers, Cornerstone Retailers, and jewellery editors from leading consumer magazines, with the ALT1-WT chosen as their favourite timepiece.
Bremont co-founder Nick English said: "We are truly touched by this award and thank all the retailers, journalists and trade that have voted for us. We have really been focusing on the US market and the growth over the last couple of years is really a great testament to the hard work that we have put in."

The luxury British brand's retail footprint in the US has grown significantly over the last 18 months, developing a presence of over 40 doors in North America. The US is the second largest watch market in the world, but over recent years many watch brands have focused their growth on the largest, China. Bremont took a different approach, believing that their "aviation inspired rugged mechanical watches" would be particularly successful in America.

“We are very fortunate to have a wonderful US retailer and client base that really understand the philosophy of the brand and the incredible amounts of time and effort we put into our watches," said Michael Person, Director of Bremont USA. "Our retailers have been delighted with the performance of the Bremont brand and the US is now quickly becoming our largest market. There is so much still to do but we certainly feel that the excitement out here is just the tip of the iceberg for this territory."

The Bremont ALT1-WT, the brand's first World Timer, was highlighted as a favourite timepiece at the awards. The watch is based upon a global timer chronometer that the brand produced for the military C-17 Globemaster crew in 2010.

"The top retailers in America in attendance at the Couture Time show in Las Vegas chose Bremont's ALTI-WT watch as their show favourite," said Glen Bowen of Couture Time. "Winning this year's People's Choice Award demonstrates the popularity of Bremont's aviation-inspired world timer and I believe that this choice was due to the watch's interpretive design and outstanding value."
The ALT1-WT dial is available in three colours: white, black or blue. The 43 mm case is made from hardened stainless steel, with a scratch resistant PVD treated case barrel. Bremont's hardening processes give the steel a hardness and scratch resistance of 2000 Vickers, significantly higher than the 300 Vickers of a standard untreated stainless steel watch case. The sapphire crystal covering the dial has nine layers of anti-reflective treatment on each side, reducing light reflections by up to 95%, and the modified automatic chronometer (COSC) certified BE-54AE movement can be seen through a sapphire crystal case back.