Victorinox Swiss Army Watch Donates £30,000 To Families


Designer watch brand Victorinox Swiss Army has donated £10,000 each to three UK families to enable them to start community projects.

The awards are part of the Victorinox Family Project, through which the Swiss watch brand launched a competition inviting families to send in ideas for innovative projects which would benefit their local area. The original prize was £10,000 for one project, but the brand was so touched by the entries it received, it awarded three projects £10,000 each in the end.

One winning family project will start a household goods recycling project in Hammersmith, another will offer creative workshops in Falmouth, whilst the third will set up a charity which provides activities for disabled children in Walsall.

A spokesperson for the brand, which is behind both Victorinox Swiss Army watches 

and the original Swiss Army Knife, said: “The Family project represents energy, optimism, exploration, respect and proximity; aspects that have been part of our brand for many years.

"It was an exciting project and we were not only proud to have received so many good entries, we were touched to see so many people wanting to create something that enriches and gives meaning to the lives of other people. To see all these good intentions and endeavours has been a wonderful and special experience.”