Corum Watches Welcomes A New Ambassador A World-Class Sailor
Wednesday - 15 February 2012
Corum Watch is as tied to sailing as a boat is to an anchor. Loick Peyron makes those ties more unbreakable than ever. He really is the sailor of all sailors, and joins Corum as their newest ambassador.
Peyron is a man of un-numerable credits at the helm on the high seas: 43 crossings of the Atlantic, 18 on his own, and his first at just the age eighteen. He wins world championships, he races mono-hull and multi-hull, he wins round-the-world races, and he has taken home the coveted Grand Prix of sailing on 16 occasions. In 2010, Peyron became the first Frenchmen ever to compete in the America’s Cup final. An officer of the French Legion, a champion in a class of his own, Loick Peyron comes to Corum to take on fresh challenges.
Joining Corum early his year, Peyron was hard at his game already by springtime, racing for Corum in May in the Julius Baer Challenge on Switzerland’s Lake Léman. Corum CEO Antoine Calce said of their prized new partnership with the world-renowned sailor: “My encounter with Loick Peyron immediately convinced me he exactly matched the Corum values…a man who is of course distinguished by his sporting qualities but who also naturally wins hearts by his human qualities.
At one with the world of sailing, Corum supports regattas and sailing projects around the world, giving its name and its partnering to create long term value for the company and the sport. The company is linked inextricably to the Admiral’s Cup, and a collection in Corum’s iconic line of luxury watches has carried the famed Admiral’s Cup name for 50 years.
From the Route du Rhum to the Vendée Globe, or to his sail-making history on unpredictable Atlantic waters, Loick Peyron intends to perform, does perform. His intentions at Corum are to combine his sailing creativity and expertise and desire to win with Corum’s masters to create a new timepiece. We’ll be watching for what will surely perform.
