As the Swiss leader in mid range sporting watches, Certina has always set itself the goal of providing outstanding quality at an affordable price. From its very inception, the brand has shown a keen interest in the world of sport.
The introduction in 1959 of the hitherto unprecedented concept of double security is a significant example of this, raising water and shock resistance of its timepieces previously unattained levels and setting new benchmarks in this domain.
Certina has maintained a constant commitment to the sporting field, and particularly to motor racing, supporting a number of great sport stars such as Mike Doohan, Alex Criville, Petter Solberg, Sete Gibernau, Thomas Luthi, Timo Glock, Robert Kubica along with others including boxing legend Muhammad Ali.
Moreover, Certina is the Official partner and timekeeper of the FIA World Rally Championship.
History of Certina Watches
Certina is one of the longest-established watch brands in Switzerland. Now specialising in sports watches, the company was founded in 1888 by brothers Adolf and Alfred Kurth when they opened a movement and supplies factory.
The founding principles of this factory – reliability, precision and innovation – still guide the company today. The Kurth brothers’ factory initially produced high quality watch movements with the help of just three employees, before moving on to complete timepieces a few years later. By 1918 this small factory had transformed into a complete manufacturing facility, able to produce every component of a watch.
Over time Certina watches have developed a strong reputation for technological innovation and the use of fine components and materials, with the brand championing high quality and affordable prices.
In order to set Certina watches apart in a competitive market, the company focused on the concept of high quality. The innovative Certina DS of 1959 was able to withstand shocks of 6 metres – much greater than the other automatic watches of the time, which could only withstand up to 2.2 metres.
The brand aims to create watches for the most cutting-edge active lifestyles and Certina watches maintain a strong link to the world of sports. The timepieces have continually proved their ability to withstand challenging conditions since the 60s, with adventures including an expedition to Mount Everest and a successful climb of the Dhaulagiri mountain.