The concept behind the design of a Bering watch was originally inspired by the glacier covered landscape of the Arctic. Danish founder, Rene Kaerskov who set off on an adventure across the North Pole wanted to capture the icey white serenity he experienced there. He felt compelled to create wristwatches that would encapsulate the natural beauty of the North Pole whilst promising an instrument with robust and durable qualities. The company was founded in 2008 and derived from Bering Strait, the first European to discover Alaska. Cleverly linking these ideas together, Rene Kaerskov and his business partners, Michael Witt Johansen and Lars Gram-Skjønnemann created a watch brand with a minimalist, contemporary identity.
Bering watches utilized the properties of surgical steel in the manufacture of its watches before moving on to more innovative materials requiring complex techniques. Equipped with sapphire glass dial covers and crafted into incredibly slim profiles, Bering watches have a unique look that represents a sense of timelessness. These sleek Danish designs also make use of other long lasting materials like ceramic and titanium.
As well as its incredibly popular Arctic Symphony Rings collection, Bering is constantly looking to innovate with new materials and design concepts, since branching out into the UK in 2015. The high tech ceramic it creates in-house is used in Bering watches and is remarkably lightweight, helping to enhance the brand’s unmistakable slimline look. The material is also anti allergenic and heat resistant for uncompromised comfort against the wrist. Bering has dedicated years to producing its own ceramic material by pressing ceramic powder in a mould and exposing it to extremely high temperatures, enabling it to acquire its remarkable toughness and density.
Bering’s current collection of wristwatches comprises a mix of quartz and automatic powered designs, as well as watches for men and women. The Max Rene collection by Bering is a range of men’s and women’s watches that combine a simple two handed layout with a plain dial colour. Other features of the watch range include colourful rubber straps, mesh style gold plated bracelets and a choice between circular dials and square-shaped cases. The range is popular for its interchangeable strap technology, which enables the wearer to easily transform the look of the watch by switching over a different colour or material band.
The Classic collection of watches by Bering features a range of stainless steel wristwatches with a sharp, contemporary look. With milanese straps that match to their dial colours, the purist look of the Bering Classic watch line is a popular choice for those with a preference for pared down, modern designs. Bering’s Automatic watch collection, as its name implies, is an innovative range of timepieces powered by mechanical calibres. Available in a range of steel, gold plated or brushed, grey coated steel, these timepieces for men feature innovative dials equipped with 24 hour counters at 9 o’clock, a date aperture, and useful power reserves.
Bering’s Ceramic watch collection is broad and varied to suit all tastes and desires. From ladies Bering watches with diamond dot indexes to men’s chronograph watches in black ceramic, powered by quartz movements, the designs vary from modern to classic. Bering watches from this collection, in particular, are characterized by their smooth to the touch surface, which heats to the same temperature at the wearer’s wrist and creates a comfortable, sleek feel against the skin.