Juicy Couture was started by two fashion obsessed friends in 1997, Juicy Couture quickly achieved global recognition and garnered millions of fans, many with famous faces. Best known for ascending the tracksuit to its status as a casual luxury icon, Juicy Couture continues to evolve, bringing the same confident, whimsical and feminine attitude to all its designs. Today, the global phenomenon offers an assortment that spans fashion apparel. Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its LA heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs.