Renata Litvinova Stars in New Rado Watch Ad Campaign
Monday - 30 September 2013
Award-winning Russian actress, screenwriter and director Renata Litvinova stars in the new advertising campaign for Rado watches.
Renata Litvinova has been a Rado ambassador since 2005, and she is praised by the brand for her "ability to constantly innovate and reinvent herself while always remaining glamorous". The latest campaign was shot in Milan and features the new ladies' Rado HyperChrome watch, set with 181 diamonds.
The campaign shows Litvinova working in her director's chair; watching her film on the silver screen; and travelling to a red carpet event in the back of a limousine.
"We have a long-standing friendship," Litvinova says of her partnership with Rado. "I consider my Rado watch to be my most perfect companion and helper. My favourite model is one of the latest developments: the HyperChrome Diamonds. In black and in white they combine all my favourite qualities - and they go perfectly with both daytime wear and evening gowns."
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