Jaeger-LeCoultre Reverso Watch Review
Tuesday - 23 April 2013
Watch blogger Ariel Adams recently named the Jaeger-LeCoultre Reverso one of the top ten "living legend watches" every watch lover should include in their collection.
"To be a living legend, a watch must have historic roots and still be produced today," Adams said.
"To be a living legend, a watch must have historic roots and still be produced today." ~ Ariel Adams, Watch Blogger
With its swivel case, the watch is a masterpiece of watch engineering, and an Art Deco design classic.
But how was the watch created?
The Jaeger-LeCoultre brand has its beginnings in the early twentieth century. It began with the coming together of the Swiss watchmaker Jacques-David LeCoultre and the Parisian watch designer Edmond Jaeger. The Reverso itself, one of the first watches to emerge from the partnership, has an even more exotic history.
In the 1920s, British officers playing polo in India found the sport frequently resulted in broken wristwatches. Polo balls struck at speed through the air were unforgiving when they met with a fragile watch face.
Launched in 1931, the Reverso was designed to be the watch gentlemen could wear safely while playing polo.
Sliding a thumb across the dial released the watch out of its case, and reversed it to face inwards. Voila, the watch was polo ready. No need to leave it at home when you most wanted to wear out, so all your gentlemen friends could admire your style.
Since then, the Reverso has evolved to include a wide range of watches, starting with the option to personalise the watch backs with engravings or enamel miniatures.
As Ariel Adams puts it, "Jaeger-LeCoultre has offered a dizzying array of Reverso styles and sizes to appeal to most luxury watch customers."
Jerome Lambert, Jaeger-LeCoultre CEO, compares the way the company has developed the Reverso to how composers write a new piece of music.
"The melody is always with a restricted number of notes," he told the New York Times.
“The watch still looks elegant and sophisticated, something women really appreciate." ~ Jerome Lambert, Jaeger-LeCoultre CEO
He added that the timeless appeal of the watch applies to both men and women
“Men get to enjoy the technical aspect of having two sides on which to display complications," he said. "But the watch still looks elegant and sophisticated, something women really appreciate."
The Reverso collection now includes double-faced and triple-faced watches, so the wearer can change the face to match their mood or the occasion.
In 2011, the Reverso celebrated its 80th birthday with the launch of the Grande Reverso Ultra Thin.
Would you like to be part of the Jaeger-LeCoultre living legend? Take a look at our collection of Reverso wristwatches.