Jaeger-LeCoultre Watches Creates Animated Advent Calendar
Tuesday - 11 December 2012
The animation, titled 'Season's Greetings 2013', is available to watch on YouTube. Beginning in 1833, the video displays a variety of images representing key points in the history of Jaeger-LeCoultre, including the famous millionmètre, pocket watches, and the first calibres with grand complications.
"The spectator embarks on a magical watchmaking journey through time," the brand says. "A date, an invention, and an icon reveal all the creativity and technical expertise of the Manufacture Jaeger-LeCoultre since 1833, in the unique location of the Vallée de Joux."
The Advent Calendar is designed to "celebrate 180 years of history and a New Year that is sure to be very eventful for Jaeger-LeCoultre." The milestones can also be explored through a dedicated application on the brand's Facebook page.