Jaeger-LeCoultre Watches Raises 1.8 Million HKD For ECSAF

Jaeger-LeCoultre has raised 1.8 million HKD for the End Child Sexual Abuse Foundation (ECSAF) through the sale of prototypes of iconic limited edition watches.

Since the launch of the 'Proto Zero' initiative 2011, selected Jaeger-LeCoultre prototypes have been sold at the brand's Heritage boutique to benefit ECSAF. The Hong Kong-based charity fights against the sexual abuse of children under 18, and 10% of each Proto Zero sale is donated to the foundation. The donation amounts have continuously supported the development of ECSAF's Mobile Classrooms, which tour primary schools to deliver lessons in sexual abuse prevention.

"Jaeger-LeCoultre is proud to report a great success for the Proto Zero charity project in the past two years," said Guillain Maspetiol, Jaeger-LeCoultre Managing Director North Asia. "Thanks to the kind support of the connoisseurs, we are now able to present the proceeds of the Proto Zero project to ECSAF to protect children and youngsters in Hong Kong from sexual abuse. The Proto Zero project marks a significant and iconic step of Jaeger-LeCoultre’s effort of fulfilling our social responsibilities by supporting local charitable organisations."

Five new Proto Zero models were unveiled at a private dinner in December 2013, including the Master Ultra Thin Jubilée. This watch was also auctioned during the evening, with the winning bid fully donated to ECSAF. "Guests were strongly supportive and enthusiastic in bidding this unique Proto Zero piece," the brand says.