Jaeger-LeCoultre Watches Continues Charity Proto Zero Project

Jaeger-LeCoultre has announced it will continue its Proto Zero project for a third consecutive year, where prototypes of iconic limited edition watches are sold to benefit the End Child Sexual Abuse Foundation (ESCAF).

The Proto Zero project was launched in 2011 to support ECSAF, a Hong Kong-based charity that fights against the sexual abuse of children under 18. Selected prototypes of limited edition Jaeger-LeCoultre timepieces are sold at the brand's Heritage boutique, with 10% of each sale donated to the foundation. Prototypes include the Jaeger-LeCoultre Master Ultra Thin Jubilée and the Atmos Marqueterie L’Attente clock.

Five new models will form the new Proto Zero line, and will be revealed at a private dinner on December 11th 2013.

"Jaeger-LeCoultre is proud to report a great success for the Proto Zero charity project in the past two years," said Guillain Maspetiol, Managing Director of Jaeger-LeCoultre in North Asia. "Thanks to the kind support of the connoisseurs, we are now able to present the proceeds of the Proto Zero project to ECSAF to protect children and youngsters in Hong Kong from sexual abuse. The Proto Zero project marks a significant and iconic step of Jaeger-LeCoultre's effort of fulfilling our social responsibilities by supporting local charitable organisations."