Jaeger-LeCoultre Watches Raises $790,000 at Charity (RED) Auction

Two unique Jaeger-LeCoultre pieces raised $790,000 at the (RED) Auction in New York. Proceeds from the sale will benefit The Global Fund and its fight against AIDS, tuberculosis and malaria.

The (RED) Auction was held at Sotheby's on 23 November 2013 and celebrated the "very best of design and innovation". The event was organised by musician and philanthropist Bono in collaboration with design pioneers Sir Jonathan Ive, KBE, and Marc Newson, CBE.


All items in the auction were selected and personally customised by Sir Jonathan Ive and Marc Newson.

A custom Atmos 561 clock with unique red accents sold for $425,000, while a unique Jaeger-LeCoultre watch resulted in $365,000. The Jaeger-LeCoultre Memovox Tribute to Deep Sea was customised with a red dial and the (RED) logo engraved on its case back.

In total the auction raised $12,883,000 for The Global Fund.